On Petulant Kings and Childish Tyrants

I often wonder about humanity’s tendency to choose and follow petulant kings and childish tyrants; not just allowing them to rise to power, but enabling them to commit abhorrent crimes against humanity and destroying whole civilisations, not seldom including their own.

You would think that a tendency to choose bad rulers would, over time, be bred out of our genes. What evolutionary benefit can there be in this penchant for leaders that do more damage than good? Yet, we fall for the same types again and again.

Why? What mechanisms are at play here that not only let those types rise to power but help them grow their power to ridiculous heights, even when their childish and destructive behaviour is clearly visible to any discerning adult?

Since this pattern is so common across civilisations, I suspect it must be encoded deep in our DNA. I can only speculate – since we don’t really know how our DNA encodes our behaviours – that petulant kings and childish tyrants rely on the misapplication of otherwise healthy and necessary instincts.

Humans have deeply ingrained parental instincts, for example, that lead us to want to protect and care for helpless infants. Maybe infantile tyrants trigger that same instinct, in an exaggerated and dysfunctional way, like oversized and unnaturally brightly coloured eggs trigger a fanatical breeding impulse in birds. This could make us want to protect and even cherish an overtly childish and irresponsible leader.

Another pattern I suspect is our instinctual longing for the superhuman parent we lost when we grew up and saw our parents exposed for the frail and flawed human beings we never thought they were. There is something deeply comforting in the belief that our parents are all-knowing and all-powerful. It allows us to be the innocent child, powerless but safe under the protection of beings far superior to us.

Maybe we all still long to be that child, bowing in awe to the will of our superhuman parent. That could explain why we are drawn to individuals that openly and defiantly break laws, rules and social conventions. It would make irresponsible, boastful and arrogant leaders strangely attractive to the inner child we lost in early childhood. It would also explain why kings and tyrants through the ages have always been portrayed as larger-than-life, close to God or Gods, and possessed with magical and mystical powers.

David Graeber and Marshall Shalins in their book “On Kings” argue that we don’t want our kings and rulers to obey the law but to stand above it. A king that is constitutionally limited lacks that superhuman, even supernatural appeal that a ruler that answers to nothing and no-one seems to have. If I see what tyrants historically got away with, and often still do, it could be because of their followers’ need for someone who is truly above all human laws. That could be an echo of what the powerless child saw in its parents before they fell from grace.

The paradoxical combination those two instincts – the drive to protect and cherish our children, triggered by adults that behave like over-sized toddlers and the need for superhuman parent figures, triggered by ruthless individuals openly flaunting laws and conventions – can explain the fanatical devotion and protectiveness paired with unquestioning obedience you so often see destructive tyrants and misbehaving kings surrounded with.

If my suspicions are true, humanity is constantly at risk of being tricked by some of our deepest instincts into admiring, enabling and obeying deeply flawed, psychopathic and destructive individuals. Not because we consciously choose to do so, but because our instincts drive us to it.

So, what can we do about it? Are we doomed to fall for infantile bosses and ridiculous rulers forever?

I certainly hope not. I believe we are more than our instincts. I believe we can train our self-awareness and self-control to recognise and self-correct when our instincts trick us and are being used against us. I also believe we can shape our culture – the shared assumptions, behaviours and stories that our society lays on top of our instincts – to protect us from such abuse and trickery. It does mean we cannot let our culture be dictated by those who want to take advantage of such manipulation. We must, collective, choose to steel ourselves against the abuse of our vulnerable instincts, so we are less inclined to run blindly after rulers that lead us astray.

What’s the Deal? – On Contracts and Agreements

For a few weeks, we had a rental car on loan while waiting for our lease car to be repaired. The rental car was organised by the dealer, not, as I expected, by the lease company.

Several people reacted to my story about the lease company’s reluctance to keep us mobile after our car malfunctioned. A common assumption was that a lease contract is a DAAS (Driving as a Service) agreement. The car shouldn’t matter, what should matter is that we would stay mobile.

To be honest, that was also my assumption when I signed the lease contract. Or, to be more precise, when I signed the lease agreement, which was a shortened version of the full contract. The full contract was available on the lease company’s website. I remember looking through it at the time but not taking the time to read the whole thing, as it was many pages long and written in the kind of small-print legalise that makes your eyes water and your head hurt.

As it turns out, my understanding of the agreement I made with the lease company doesn’t quite match their understanding of what we agreed on. The basic contract is little more than a financing deal, with some additional services thrown in around maintenance, insurance and a financially attractive way to switch to a new car after a few years. Whereas the lease company’s website and informal communications are full of promises around ‘driving without the hassle’, ‘carefree driving’, ‘removing the burden of ownership’, etc. the actual contract has been carefully constructed to outline quite a few conditions, exceptions and caveats that undermine those promises. Had I taken the time and trouble to study the full contract before signing the agreement, I might have negotiated a different agreement, or go to a different lease company.

What we are left with is a mismatch between my understanding of the deal and that of the lease company. Whose fault is that? Mine or theirs?

Legally speaking the fault is mine, of course. Though not included in the paperwork the lease company sent me, the full contract with all its clauses and attachments was available online. I should have studied that before signing the agreement.

Ethically speaking the answer may not be that straightforward. The lease company didn’t exactly advertise the fact there was a long and complicated contract behind the simple agreement form I signed, for instance. It was only hinted at in a footnote, printed in super-fine print, at the bottom of the (mostly empty) page. Obscured by their logo and some irrelevant company information. Almost as if they tried to keep me from reading it. And the contract itself required close-reading and a higher-education level understanding of English to fully make sense of what it stipulated. Some very smart lawyers must have heaps of fun finding creative ways of denying essential services while seemingly making them available.

I believe that a customer-focused company, one that really cares about the well-being and satisfaction of their customers should feel responsible for making sure their customers understand the deal they are signing up for, especially when that deal is complex and prone to assumptions and misunderstandings. In such cases moral considerations should inform their duty of care, not legal arguments fuel their tendency to not care a damn.

The Unkindness of Strange Systems

I had planned to write a long-ish follow-up to a previous post about kind strangers, adding some examples of people going the extra mile to ensure my wife and I came home safely after our ordeal with our car’s sudden death.

Unfortunately, the days after the event were filled with the opposite experience: unkind systems practically designed to make our lives as difficult as possible.

I found myself caught between 5 or 6 different parties, all supposed to help us resolve the unfortunate situation we are currently in: at home in a rural area, far from public transport, without a car for a period of time that could last days or even weeks. The solution is seemingly simple enough: if we could get a replacement car for the duration of the repairs, there would be no real issue. But 6 parties, with at least a dozen systems to work through between them quickly turned this into a Kafka-esk labyrinth with nothing but dead-ends.

The lease company pointed out the car is still under warranty, so it’s the supplier’s responsibility to provide us with alternative transportation. The supplier referred us to the dealer who is carrying out the repairs. The dealer tried to help us but discovered his system doesn’t allow him to book a car for us, since I am not registered as the owner of the car – the lease company is. The lease company then tells me they can activate our insurance, and make a claim through them. But the insurer says their system cannot take action until an official damage claim has been put in. I would be happy to do so, but was told the repairing dealer was the only one who could do that – after having carried out the repairs. Only then could a replacement car be requested, except, of course, that wouldn’t be necessary any more, since by then the car would have been fixed and ready to be returned to us.

By the end of the day I have had conversations with the lease company, the supplier, the dealer, the tow truck company, the insurer, and a rental car company … every time getting stuck on similar systemic issues. It is evening here now, and so far, nothing definite has been decided. With so many unkind systems to throw obstacles on our path, it could be days before we have a solution.

I am sure it will sort itself out eventually. But what is striking is the difference between the kind strangers willing to bend the rules to assist us and get us safely home, and the unkind systems messing things up. I can only assume their unkindness is not deliberate. And I have no complaints about the operators I talked to, all trying to their very best to find a solution. But each system was designed to solve a small part of a much larger puzzle, with no real understanding of the total complexity. Built around assumptions, and rules based on those assumptions, that cover an even smaller part of the puzzle – the part in which everything goes according to plan. Which it seldom does.

The Kindness of Strangers

A few weeks ago, on the way back from our shopping round, our car started playing up. The automatic brake system started engaging the brakes at random moments, which was scary enough, before all kinds of warning lights appeared on the dashboard, followed by a warning in bold letters on a bright red background that told me the car would start an emergency shut down in 15, 14, 13, …. seconds, inexorably counting down while I was frantically looking for a safe place to take the car off the road.

We almost made it to safety. The car was half on the shoulder of the road, with only a bit of the rear still sticking out when we reached 0 and the car completely died on me, in the process locking the brakes and the steering wheel. It could have been worse, at least most of the car was off the road, but the bit sticking out, on a 1.5 lane road, in a bend flanked by trees, was dangerous enough to have us worried. Whatever I tried, I couldn’t restart the engine, nor could I unlock the brakes and steering mechanism.

Within minutes, a van stopped behind us, the driver got out and asked if he could help. We tried pushing the car further into the shoulder, but it wouldn’t budge, so he apologised profusely, before driving on. The next person to offer help was a local farmer who had been told someone had parked a car on the edge of his potato field. He was very friendly, too, and suggested some numbers we could call to get expert help.

So we called roadside assist (ANWB, for those that know the Dutch system) and waited, hoping no-one would hit us from behind, or cause a head-on collision by steering around our car without checking if anyone was coming from the other direction. Truth be told, there were some near-misses, but no actual crashes.

About an hour later the ANWB guys showed up. He introduced himself and then spent the best part of an hour running all kinds of diagnostics trying to resuscitate our defunct vehicle. To no avail. We had to call a tow truck and were told it would take at least another hour before one would arrive.

To our surprise, the ANWB guy decided to wait by our side. He had turned on the rotating alarm lights on his van and put a series of witch’s hats around our car to make sure no cars would crash into us. And, as relaxed as could be, we then had a very engaging conversation about his work, my work, the state of the world, even politics and a bit of religion, all in a most amicable atmosphere, almost if we were old friends having a yarn over a beer. When the tow truck finally arrived, with the help of the ANWB guy, our completely dead car was successfully loaded onto the tow truck.

He didn’t have to do this. He could have packed up and moved on hours ago. It was pure kindness and helpfulness that made him stay by our side and I will always be grateful for that.

Below you see me carting away our shoppings in a wheelbarrow we had just bought, not knowing it would come in so handy :-).

100 Questionable Assumption – 6

Business is a means to make money. Nothing more, nothing less

The structure is still there but the heart has long gone - @Bard 2016
The structure is still there but the heart has long gone – @Bard 2016

Money is all that matters in the end. The sole purpose of a business is to make its owners rich. Everything else is just embellishment and sales speak, covering up primal greed in lofty words and false sentimentality. There is no room for altruism or empathy in this cold, hard economic reality of business.


This assumption of the ruthless, relentless drive for profit is the one constant argument used to push back at anyone suggesting we should strive for a more humane version of the current capitalist model of commerce. This model has won, we are told, and is the dominant – maybe the only remaining – working economic model in existence. You may not like it, but there is no alternative. Businesses exist to make profit, and even their most altruistic and humane actions can ultimately only be explained by that economic necessity.

Is that really all there is to it? Business is business and there is no room for sentimentality when it comes to the bottom line?

I find it hard to believe that a system that leaves no room whatsoever for human values, such as virtue, compassion, kindness, higher purpose, social responsibility, etc. can ultimately thrive for long in our human world.

Why?

Because businesses are not alien life forms or soulless machines, but a collaboration of human beings, like you and me. And I don’t believe human beings are purely driven by greed and a selfish lust for power. We are social creatures at our very core. Wherever there are people, there are social structures and social rules to encourage collaboration, protect the weak, help each other and balance the greater good against the individual’s needs and desires.

Some people would argue that the very existence of those structures and rules proves that without them we would all just be brutal predators, waiting for a chance to pounce on the weak and helpless for nothing but our personal satisfaction. We have societies, they would say, because without them we would be savages.

Yet, all over this planet and all through history, people have found ways to peacefully live together, to collaborate and support each other. We find evidence from before the dawn of history of injured or old individuals being cared for. We find ancient myths proclaiming the virtues of compassion, kindness and social responsibility. Ancient laws talk about justice and fairness and social responsibility as if that is the natural state of our being, and those who deviate from it are the harmful exception society needs to be protected from.

I think the simplest explanation for this very human tendency to form complex, regulated and collaborative societies is that we are at heart a complex, regulated and collaborative species. We are NOT ruthless individuals only limited in the harm we do to other by the force of law and the fear of retribution. We WANT to live in peace. We LOVE to help each other. We THRIVE on collaboration. The rules and structures are there because we know societies are fragile things and can easily be twisted and broken by the few individuals that ignore their social side in favour of their individual desires. Precisely because we value a just, fair and functioning society so much we keep building them. Since we are far from perfect, our attempts to create the perfect society are bound to be imperfect, too. But we keep trying. Because what we really want is to live in peace.


Which brings me back to business. Businesses are human organisations and the people that come together to form a business bring all their human characteristics with them. That means that next to their individual needs and fears and insecurities, they bring their very human social instincts. They bring their desire for collaboration, for contribution, for attention, appreciation, affection, and acceptance, for fairness, for meaning and purpose.

Yes, they want money, too. They need to earn at least a living wage and most of us would love to earn a comfortable income, enough to put a rest to our – also very human – worry of not having enough in the future. But that is hardly ever the sum total of what we are after. Once our basic needs are met, most of us want more from work than just an income. We want to feel part of our organisations. We want to be proud of the work we do. We want to feel proud of the organisations we work for. We want to feel we’re making a positive contribution to our work and to the world.

With all the evidence we have that human beings are more, much more, than purely self-centred egoists, isn’t it sad that our corporate methods are so focused on bringing everything down to the lowest and meanest common denominator? More than sad, even. I have a strong suspicion that because the accepted business narrative has become so devoid of social and human considerations, the people working for them also lose touch with that side of their own socio-emotional needs and desires. By leaving no room for human needs other than money, status and power – by denying even that such needs exist – our organisations push people into a state of almost pure survival mode, where everything becomes a win-lose transaction, and every relationship and collaboration only exists for its utilitarian function.

The sad thing is that our society seems to have fallen for this false narrative of human nature. Business has become the dominant force in shaping our culture and with that its portrayal of humans as ‘homo economicus’ – the individual always out to maximise personal gain – has become the standard we measure everything by.

So, does that mean business has won and this is what we have to learn to live with?

As I said, I don’t believe that this model and its way of thinking is ultimately sustainable. We all get pressured on a daily basis to believe in this model. We all are forced to obey its rules even if we don’t believe in it. Yet, humans will be humans, and when a part of us remains unfulfilled and unexpressed, this will, sooner or later, create a reaction. When we can’t express our social nature, we will get stressed, uncomfortable, dysfunctional and sick. When we can’t satisfy our need to be a good person, we feel unfulfilled and unhappy. We know there is something missing, even if we can’t exactly put our finger on it. Even if we belong to the lucky minority that succeeds in the material race for money, status and power, if we can’t express our essential social character, we will not be satisfied.

By ignoring the social nature of the people that make up their organisations, businesses are pushing them to a breaking point. In this time of change and uncertainty, just when businesses need their people to be at their best, their most creative and most daring, they are reducing their people to the most basic state of survival. This makes it harder, almost impossible, for people to live up to what is expected of them, which only increases their stress and fear of failure, making things even worse. Something will have to give. Something will give.


I think we are close to breaking-point right now. The very success of the current way of thinking is creating the conditions for its own downfall. By taking over all aspects of our lives, the cold, self-centred homo-economicus we are made to believe we are has driven the altruistic, caring homo-socialis1almost completely underground. But there, with its back to the wall, it will become stronger. Like all suppressed emotions, our social needs and desires have not disappeared, they are just gathering strength. They are collecting the tension, the sadness, the disappointment and the longing and turning it into energy, like tightening a spring. And when the right moment comes, the spring will be released. All that stored energy will come out with an unstoppable force when the breaking point is reached.

I don’t know how this is going to end. I am not a prophet. I am not even a futurist2. But I do know we are facing a fundamental choice here. When the breaking point comes, what are we going to break? Are we letting it break society and all the people in it, or will we break the business model causing all this pain and dysfunction?

The choice is ours.


  1. The social human
  2. Someone who imagines a future and convinces others that this is a prediction, not a fantasy.

100 Questionable Assumptions – 5

Informed Decisions

More information automatically leads to better decisions

Making choices can be difficult - ©Bard 2016
Making choices can be difficult – ©Bard 2016

The more I know about something the better I can weigh my decisions: instead of having to guess and assume, with enough information I can simply reason my way to the best decision. With all the information at my disposal I will always make the right decision.

But is this true for all decisions? When there is only one choice, the decision is obvious. When there are two options, one of the two usually stands out as the better choice. When there are five choices, however, making a decision becomes difficult and I need information to work out what is best. When there are dozens of choices, the decision is complicated, and I need a lot of information to work things out. When there are a hundred choices or more, the choice is now complex, and even a single new bit of information can completely change the outcome. What exactly is the best decision when the outcome changes with every new bit of information and the information available is never complete?

Is the constant demand for more information an example of believing you can never have enough of a good thing? Sure, without any information at all, your guess is as good as mine – or as random. So a bit of information can be helpful. But piling up information from different sources, of varying quality, of variable levels of relevance, does that clarify things for us, or does it merely confuse us?

Maybe we need to come to terms with the limits of our decision-making abilities, and the limits of what information can do to improve them? Maybe we live in a world that is too complex to fully fathom and all we can hope for is on average to get things more ‘right’ than ‘wrong’, trusting that we have more than just our rational thought processes to guide us; and trusting that in a complex, highly dynamic, and never fully understood reality even our ‘wrong’ decisions can be portals of discovery leading to completely new and unimagined opportunities?

100 Questionable Assumptions – 4

The Trickle-Down Economy

Concentrating wealth in the hands of a few increases the total wealth available to all

Too much food on not enough tables - ©Bard 2005Too much food on not enough tables – ©Bard 2005

When the total sum of wealth in the world increases, should we care about its distribution? We are all related, and everything is connected, so when the wealth of the world increases, the whole world is better off, even when only a lucky few benefit directly. Feeling left out and disadvantaged is just a narrow-minded, selfish reaction of the misguided ego that fails to see the bigger picture. A rising tide floats all boats, they say. And the trickle down principle works better when there’s more at the top to trickle down from. So let’s just keep slaving away at increasing the size of the pie, and not look too closely at how the slices are divided.

But if all the food of the world ends up on one table and the rest of the world is starving, does it really matter how richly stacked that table is? Does it matter how big the pie gets, when its parts are shared more and more inequitably? Does it benefit the world that a lucky minority can waste water on pools, parks, and fountains while the masses are dying of thirst? Is it right to boast of our fabulous cities and technological marvels while the rest of the world is turned into a wasteland to make those wonders possible? Does concentrated wealth really count as wealth, or it just another name for distributed poverty?

There is something deeply flawed about our current economic models. It all sounds really good in theory: in a free market, with all players having equal access and the freedom to choose, supply and demand, surplus and shortage, production and consumption will all balance themselves out in a dynamic equilibrium. The most deserving will get a bit more, the most productive will make the most profit, while the least productive and least deserving will get a bit less. But that is only fair, and much more fair than any centrally led economy or government-regulated system could ever be.

For a long time I have tried to believe this narrative, in spite of the plenty of evidence to the contrary. I wanted to believe the fundamental theory was sound and that a free market was – in theory – the best solution to our economic needs. I tried to explain the obvious failings of the system – the rising income inequality, the massive environmental damage, the overwhelming power of the wealthy elite over the poor majority of humanity – not as a flaw of the system but of the people running it. It had to be because of bad people, corrupt politicians, greedy businessmen, and criminal governments that the system refused to balance out. Surely, if we could find a way of weeding out the bad apples that were ruining the beauty of the free market, everything would work out OK?

An article in this month’s Scientific American, titled “The Inescapable Casino”, changed my mind. What the article claims, using fairly simple mathematics, is that the free market theory is fundamentally flawed. Even a truly free market, untainted by the distortions and machinations imposed by bad and greedy influences, will not move towards a balanced distribution of goods and value. Instead, small ‘errors’ of value exchange – where one party receives slightly more value than they should – build up over time. Once the value distribution is skewed, the unfair advantage of having received slightly more builds up over time, invariably leading to a lucky few owning almost everything, with only a few scraps left over for the rest. Instead of trickling down, the authors state, a free market tends to trickle up: shaving off value from the poorest to add to the increasingly disproportionate abundance of the rich.

For me, this insight changes a core part of my own thinking about our economic future. The flaws in our system have always been obvious to me, but I kept thinking we could correct these by limiting the damaging influence of the bad people involved. I was hoping that a free market without their distorting influences would be possible, so we did not have to rethink the entire foundation of our current economy. But I am coming to the conclusion this was a naive and idle hope. The system itself is fundamentally flawed. Even without ‘evil’ influences in it, it will never lead to a just and fair distribution of wealth and power.

But hidden inside this realisation is some (perhaps unexpected) good news.

It means we can change our focus. Instead of fighting the bad people and thinking up ways to limit their evil ways, we can turn our minds and energy to solving the real problem. Fighting evil people may give us the satisfaction of righteous indignation and moral superiority, it will not, however, solve our current problem of income inequality and massive over-concentration of wealth. It may smoothen the curve a bit, and soften some of the edges, but it cannot ‘cure’ a system that is so fundamentally flawed. We need to find a better system if we want to have a sustainable future. We need a system that is fair, balanced and equitable at its core.

So, let’s keep calling out bad behaviour and abuse of power where we see it. But let’s stop blaming bad people for all the problems in our world. They may be taking advantage of it but they are not the cause of our economy’s failings. The root cause is our economic system itself. Finding a better system should have our full attention and complete devotion. This is not a matter of winning a battle between good and evil. It’s a matter of finding a way of life that offers us a future.

100 Questionable Assumptions – 2

The Mechanical Enterprise

An enterprise is like a machine we design, build, and operate 

Like a train speeding towards the abyss - ©Bard 2016
Like a train speeding towards the abyss – ©Bard 2016

An enterprise is very much like a machine. It is engineered to perfection. Powerful and unstoppable, if properly constructed if will fulfill the function it was designed for without hesitation or deviation. Like a train it will thunder down the track its masters lay down for it, squashing all that comes in its path.

If this were true, why do Enterprises so often surprise us? Why is there no guaranteed best formula for creating and running an Enterprise? Why can good companies turn bad? Why do winning Enterprises stop being successful?

Is it because the machine of Enterprise is being operated by humans and those humans are fallible, unpredictable, flawed? If that were true, the less human interference we need, the better our Enterprises would become. The perfect Enterprise would not need any human operators at all. The perfect Enterprise would be perfectly engineered to perfectly run without human intervention.

Or could it be that the reality our Enterprises operate in is not a mechanical reality? Could it be that the complexity of the Enterprise’s environment defies a full analysis, complete enough to robustly design the Enterprise for all the variables and variations it has to deal with in its existence? If that is the case, no purely mechanical approach will yield a workable Enterprise. Resilient, intuitive, intelligent, unpredictable people will always be needed to steer the Enterprise through the frothy waves of complex reality. The perfect Enterprise would be approximated but never complete. No design, however detailed and well-thought-out can capture all the possible variations branching out at every future moment. Without humans to give it life, purpose, awareness, and responsiveness it would remain a perfectly lifeless abstraction, incapable of sustaining itself in the real world.

There is plenty of reason to believe reality is too complex, chaotic even, to be fully predictable. Why then are we still trying to refine human action and human agency out of our Enterprises’ design and operation? Why do we keep thinking that less human control and influence equals more effective operations?

Isn’t it time to stop that train before it takes us over the edge of the abyss?

100 Questionable Assumptions – 1

This is going to be a series of assumptions I believe we should not always take for granted. They may be true sometimes, they may sound quite obvious, but are they always right? I am not claiming they are never true or useful, just arguing we should occasionally stop and question them. If we never critically examine what we assume about the world, how will we ever correct the flaws in our thinking?

1: Unlimited Wealth

If wealth is good, limitless wealth is infinitely better

Bard - ©2016
Bard – ©2016

Can you ever have too much of a good thing? If wealth enables people to do great and good things, limitless wealth should enable them to do an unlimited number of even greater and better things. But many great and good things are not happening in the world right now, whilst many deplorable and bad things are.

Why is that?

Is it because the wealthy are not wealthy enough? Are we limiting their ability to do all the great and good things they would do if only we let them grow even wealthier?

Or maybe wealth itself is not enough. Maybe wealth needs the human spirit to turn its potential into good. Maybe strong spirits with limited wealth can do great things, where weak spirits with great wealth do little good at all.

Maybe, when focusing on growing wealth, we are focusing on the wrong side of the equation? What would happen if we focus on developing the human spirit? If we encourage our children to be compassionate, fearless, strong, kind and caring before we teach them to be selfish, afraid, needy, greedy and aggressive? What would happen if we change the rules of the games our society plays by, so that wealth is not automatically equated with success, and money is not automatically equated with power over others?

On The Social Nature of Work

Have you ever wondered why so many people in your organisation are constantly stressed-out and on the edge of a burnout or fundamentally disengaged? Have you ever asked yourself if that is normal? 


Is it really the case that work is by its very nature hard, mostly unpleasant and a sacrifice we all have to make in order to make a living? Is work really no more than a sad fact of life we put up with because it pays the bills?

I believe there is more to work than that.

As long as we have existed, humans have come together to achieve things we could not achieve alone. Throughout the ages, we have tackled difficult, dangerous and unpleasant tasks together in groups, tribes and all kinds of organisations. We did not just do that for the reward. In fact, a lot of extraordinary work was done not for extrinsic motivators such as money, titles, status or power, but for intrinsic motivators such as being part of something bigger than ourselves, doing something meaningful, making a contribution, or in the words of President Kennedy: we do these things not because they are easy, but because they are hard.

They didn't build it for the money - ©Bard 2015
They didn’t build it for the money – ©Bard 2015

Humans like to work, and love to work together. It’s a deeply ingrained social drive. It’s part of what makes our lives meaningful and worth living.

Yet, that’s not what most workplaces feel like.

Because of our obsession with the economic aspects of work: money, value chains, productivity, etc. and how that makes us organise and manage the work we do, we are actually working against the natural drivers that engage and inspire people to do great work. Instead of helping people achieve their best and wanting more we make it harder.

But we can change this. If we recognise and embrace the natural drive that people have to get together and do great work we can tap into much more energy, creativity and willingness to explore and innovate than we do at the moment.

To do so we need to add a social perspective to our approach. We need to realise that organisations are not just there to produce economic value. Organisations are social structures, full of people with a need to participate, to feel proud, to have a purpose, to grow their potential and to contribute. 


It’s my mission to help bring this social perspective to organisations and show them how they can inspire and support their people to do great work and enjoy doing it.

It’s time to re-humanise work.