
“The more isolated we become in our highly privatised individual worlds, the less inclined we are to trust the big, anonymous and somewhat abstract world outside.”
Individualism is one of the core causes of the global trust crisis we find ourselves in. It has become the gold standard of our lives. “What’s in it for me?” is the leading question these days. And the world around us keeps pushing our anti-social buttons.
Our media bombard us with stories that aim at catching our attention by evoking personal emotions. While there are some exceptions, the vast majority goes for fear, anxiety, anger, and outrage. Whatever the story may be, there is an underlying message to the receiver: “‘They’ are doing this to ‘you’. You should be scared/terrified/angry/furious that this is happening to you. You are a victim. You are under attack.”
This kind of messaging directly targets our basic survival instincts. They trigger our self-defence mechanisms and prepare us to freeze, flee, or fight. And, like it or not, those self-defence mechanisms are seldom very social. On the contrary, they stem from our earliest childhood; before we were socialised; before we even realised that other people had an existence separate from our own.
The more triggered we are, the less inclined we are to take other people as people. We push them away. We withdraw from social contact. We pull up protective shields to not get hurt by ‘them’ — whoever they may be.
That withdrawal — that disconnection from human-to-human contact — is fatal to trust. Trust can only grow when people spend time together. When we experience each other’s behaviours, beliefs, intentions, and emotions directly. Trust grows when our shared experiences weave our lives together into a shared reality.
To restore trust in the world, we have to do something about this constant overload of content designed to trigger our worst, most self-centred behaviour. As recipients, we can train ourselves to disconnect from the channels that bombard us. We can work on our self-awareness and self-control, so we are less likely to be triggered, and quicker to restore our balance when we are.
But becoming a better swimmer only helps when there is a safe shore we can swim to. We — collectively, as a society that wants to have a liveable future for our offspring — must actively push back against the creation of this harmful ocean of individualising noise. We don’t have to accept it. We don’t have to stand for it. We don’t have to participate in it.
There is an alternative, after all.
With every story that gets told, there is a positive message to counter-balance the negative one. When people die in a disaster, there is the heroism and selflessness of those who came to the rescue. When nations wage wars, talk about the silent majorities that tried to stop it. Highlight the often unseen heroines and heroes of resistance. Amplify the voices for peace. Point out the stalwarts that refuse to be drawn into hate and violence.
Keep looking for the positive messages hidden in every story that reaches you. Not because bad things don’t happen and dangers are not real, but because good things also happen, at least as much, and for every danger there are opportunities for people to rise above themselves and shine.
As the world seemingly slides into a global catastrophe, don’t get stuck on blaming the ‘bad guys’. Go out and find the good one. Find the people who are already working on alternatives. Join local initiatives. Start (re-)building your social circles. Get to know your neighbours. Join a local theatre, music, or art & crafts group. Become a member of a movement.
By focusing on the positives and joining others in positive action, your anti-social self will gradually give way to the pro-social one needed to restore trust in the world.
©2026 Bard








