More information automatically leads to better decisions
The more I know about something the better I can weigh my decisions: instead of having to guess and assume, with enough information I can simply reason my way to the best decision. With all the information at my disposal I will always make the right decision.
But is this true for all decisions? When there is only one choice, the decision is obvious. When there are two options, one of the two usually stands out as the better choice. When there are five choices, however, making a decision becomes difficult and I need information to work out what is best. When there are dozens of choices, the decision is complicated, and I need a lot of information to work things out. When there are a hundred choices or more, the choice is now complex, and even a single new bit of information can completely change the outcome. What exactly is the best decision when the outcome changes with every new bit of information and the information available is never complete?
Is the constant demand for more information an example of believing you can never have enough of a good thing? Sure, without any information at all, your guess is as good as mine – or as random. So a bit of information can be helpful. But piling up information from different sources, of varying quality, of variable levels of relevance, does that clarify things for us, or does it merely confuse us?
Maybe we need to come to terms with the limits of our decision-making abilities, and the limits of what information can do to improve them? Maybe we live in a world that is too complex to fully fathom and all we can hope for is on average to get things more ‘right’ than ‘wrong’, trusting that we have more than just our rational thought processes to guide us; and trusting that in a complex, highly dynamic, and never fully understood reality even our ‘wrong’ decisions can be portals of discovery leading to completely new and unimagined opportunities?