
For a few weeks, we had a rental car on loan while waiting for our lease car to be repaired. The rental car was organised by the dealer, not, as I expected, by the lease company.
Several people reacted to my story about the lease company’s reluctance to keep us mobile after our car malfunctioned. A common assumption was that a lease contract is a DAAS (Driving as a Service) agreement. The car shouldn’t matter, what should matter is that we would stay mobile.
To be honest, that was also my assumption when I signed the lease contract. Or, to be more precise, when I signed the lease agreement, which was a shortened version of the full contract. The full contract was available on the lease company’s website. I remember looking through it at the time but not taking the time to read the whole thing, as it was many pages long and written in the kind of small-print legalise that makes your eyes water and your head hurt.
As it turns out, my understanding of the agreement I made with the lease company doesn’t quite match their understanding of what we agreed on. The basic contract is little more than a financing deal, with some additional services thrown in around maintenance, insurance and a financially attractive way to switch to a new car after a few years. Whereas the lease company’s website and informal communications are full of promises around ‘driving without the hassle’, ‘carefree driving’, ‘removing the burden of ownership’, etc. the actual contract has been carefully constructed to outline quite a few conditions, exceptions and caveats that undermine those promises. Had I taken the time and trouble to study the full contract before signing the agreement, I might have negotiated a different agreement, or go to a different lease company.
What we are left with is a mismatch between my understanding of the deal and that of the lease company. Whose fault is that? Mine or theirs?
Legally speaking the fault is mine, of course. Though not included in the paperwork the lease company sent me, the full contract with all its clauses and attachments was available online. I should have studied that before signing the agreement.
Ethically speaking the answer may not be that straightforward. The lease company didn’t exactly advertise the fact there was a long and complicated contract behind the simple agreement form I signed, for instance. It was only hinted at in a footnote, printed in super-fine print, at the bottom of the (mostly empty) page. Obscured by their logo and some irrelevant company information. Almost as if they tried to keep me from reading it. And the contract itself required close-reading and a higher-education level understanding of English to fully make sense of what it stipulated. Some very smart lawyers must have heaps of fun finding creative ways of denying essential services while seemingly making them available.
I believe that a customer-focused company, one that really cares about the well-being and satisfaction of their customers should feel responsible for making sure their customers understand the deal they are signing up for, especially when that deal is complex and prone to assumptions and misunderstandings. In such cases moral considerations should inform their duty of care, not legal arguments fuel their tendency to not care a damn.
